
What do you think when you listen the word marketing?? Personally I think of sales, creativity, customers, innovation, competition... a lot of things come to my mind, but I don’t imagine a lab with scientists experimenting with customer's mind, and brain responses from diverse stimulus to create the most sophisticated and persuasive marketing.
In my undergrad I learned that firms usually used some techniques for data collection like focus groups, surveys, interviews, observation... Now is widely known that companies use social networks to collect data, by looking at people’s conversations, interests, age and even marital status. And non conformed with invading people's privacy, now they are trying to get into the people’s mind? That’s cheating!! Then, marketing doesn’t make sense any more... Where is all the creativity?... where is all the fun?. Check out this video you will understand better what I’m talking about. Is this new trend called Neuromarketing.
In my undergrad I learned that firms usually used some techniques for data collection like focus groups, surveys, interviews, observation... Now is widely known that companies use social networks to collect data, by looking at people’s conversations, interests, age and even marital status. And non conformed with invading people's privacy, now they are trying to get into the people’s mind? That’s cheating!! Then, marketing doesn’t make sense any more... Where is all the creativity?... where is all the fun?. Check out this video you will understand better what I’m talking about. Is this new trend called Neuromarketing.
What will happen with small businesses and young entrepreneurs that doesn’t have the means to compete with all this new and advanced “marketing techniques”? That's not fair competition. I am conscious of the benefits of the evolution of science, but, what is ethical and what is not? If the evolution of science is going to lead us to a world of robots where companies are trying to hypnotize customers with their marketing. I don’t want to be part of this evolution. I believe in creativity, innovation, in making the best product and advertise to communicate the benefits of you product. And let consumers make the decision when they have to decide between your product or your competitor's.